Coffee For A Cause

How We Helped Kenergy™ increase their consultation calls AND donate thousands without using any profit! 🤯

A couple of months ago, we were working with Kenergy™, an innovation company scaling quickly.

Like many of us, they had a common challenge: they were spending too much time with “tire kickers” looking for free advice or casual coffee meetings.

Sound familiar? 😅

At the same time, Kenergy wanted to ensure that as they grew, they continued to make an impact and it didn’t get lost in the chaos.

After some good brainstorming, we suggested that they could create a barrier to entry for coffee chats by having them make a donation…

And that my friends is how “Coffee for a Cause” was born. ☕️❤️

Here’s how it works:
Instead of offering free consultations or coffee chats, we advised Kenergy to start asking for a $100 donation to meet with them and pick their brain.

The donation would go to causes they care about, like the Children’s Rehabilitation Foundation or the Founders Pledge Climate Fund.

We thought this would be a win-win for everyone, but the results shocked everyone 😬

Within days, they not only started raising money for these causes, but they saw a HUGE improvement in the quality of their conversations and their ability to convert them.

and more importantly, they got to share about their passion for helping kids and the climate, which lead to a lot of deeper conversations.

Let’s break down why “Coffee for a Cause” is so powerful:

1. Stops tire kickers: By requiring a donation, they were able to filter out people who weren’t serious about the meeting. Only those genuinely interested reached out.

2. You feel good: It’s more than just another meeting—when someone donates to a cause you care about, it brings a sense of fulfillment showing up for the call.

3. Accountability: People valued the time more. When they invested in the meeting, they showed up prepared and made the most of it.

4. No cost - big impact: This strategy didn’t cost Kenergy anything but is on pace to raise thousands in donations for causes they believe in.

But here’s the best part—Kenergy now uses this as part of their marketing. They invite people to have a “Coffee for a Cause,” and it’s attracting not only more clients but higher-quality ones that value impact like they do.

Check out their calendar invite below for some inspiration 👇

TLDR:

1. "Coffee for a Cause" increased Kenergy’s quality of consultation calls.

2. It helps start-ups add impact to their business easily. It costs nothing and makes a big impact.

3. It’s raising thousands of dollars for causes they love.

4. Anybody can implement it in less than a few hours.

→ PS: Who’s ready to launch a “Coffee for a Cause” campaign for their company!? Inside The Impact Circle we are helping any of our members get started with their own Coffee for a Cause campaign.

If you want to join other impact driven business owners that are using their business to make a bigger impact in the world and have us set up your coffee for a cause, check out The Impact Circle.
🔗 www.impactcircle.network